Amazon launches Lens Live, an AI-powered shopping tool for use in the real world
SMRTR summary
Amazon's new Lens Live feature enhances its visual search capabilities, allowing users to point their phones at objects for real-time product matches displayed in a swipeable carousel. It integrates with AI assistant Rufus for product insights and leverages Amazon SageMaker and OpenSearch. Initially available to millions of U.S. iOS users, Lens Live aims to capitalize on in-store comparison shopping habits.
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