SMRTR TechOct 1, 2024TechRadar

Amazon is launching its own version of Shark Tank for SMBs

SMRTR summary

Amazon Prime launches "Buy It Now," a Shark Tank-style show where entrepreneurs pitch products to a live audience and celebrity panel. Successful pitchers win a spot on Amazon's storefront, with one winner per episode receiving $20,000. The show debuts October 30, aiming to blend Amazon's e-commerce and entertainment businesses.

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