Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time
SMRTR summary
Amazon is experimenting with renaming Echo smart speakers to "Alexa" devices on its website, potentially aligning product names with the wake word and simplifying branding, while emphasizing that this is only a test to improve product discovery.
SMRTR provides this summary for quick context. The original article belongs to TechRadar.
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