SMRTR TechJun 19, 2025NewsBytes

AI-designed chips for iPhone, Mac? Apple is exploring the idea

SMRTR summary

Apple is exploring generative AI to enhance its custom chip design process, as revealed by SVP Johny Srouji during an award ceremony in Belgium. Srouji highlighted AI's potential to increase productivity in chip design, referencing Apple's progress from the A4 chip in 2010 to its latest chips for Macs and Vision Pro. He also mentioned Apple's ambitious chip design strategy, including the transition from Intel chips to in-house designs for Macs in 2020.

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