After the Siri and Apple Intelligence mess, a totally new name will be needed
SMRTR summary
Apple's AI efforts have faltered since Siri's 2011 launch, leaving the company behind competitors in 2025. Recent attempts to revitalize AI features under the "Apple Intelligence" brand have faced significant setbacks, including delayed rollouts, lawsuits, and negative press. The company now faces pressure to rebrand and deliver on promised AI capabilities to regain consumer trust and market position.
SMRTR provides this summary for quick context. The original article belongs to 9to5Mac.
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