Aesthetic launches the ‘Shazam for fashion’
SMRTR summary
Aesthetic, a new fashion company, launched an AI-powered fashion concierge called Alma to help users identify and shop for clothing seen on social media. Users can send links to outfits they like, and Alma provides shopping options or adds items to a collection board, with the goal of simplifying the process of finding and purchasing hard-to-find clothing.
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