SMRTR TechDec 2, 2024TechCrunch

Ads might be coming to ChatGPT — despite Sam Altman not being a fan

SMRTR summary

OpenAI is considering adding advertisements to its business model, according to CFO Sarah Friar. While there are no immediate plans, the company is exploring the idea to support the high costs of developing and running its AI models. This potential move comes despite founder Sam Altman's previous reluctance towards advertising. OpenAI has relied on subscriptions so far but may need additional revenue sources to sustain its operations and continue attracting investor funding.

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