SMRTR TechJul 6, 2026Quartz

A former Apple executive is building a $1 billion smart glasses rival to Meta

SMRTR summary

Even Realities, a Shenzhen startup founded by a former Apple engineer, hit a $1 billion valuation after raising $150 million led by Meituan and Tencent. Its $599 G2 glasses display info through smart lenses without a camera, directly competing with Meta's Ray-Ban glasses by prioritizing privacy over recording features.

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