SMRTR TechNov 19, 2025Forbes

3 Tactics To Stay Visible When AI Search Kills Your Web Traffic

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AI search tools are drastically reducing website traffic as people get instant answers without clicking through, with Google's zero-click searches already capturing 65% of queries. Businesses can survive this shift by building owned communities like email lists, creating conversation-sparking content that requires human interaction, and focusing on personal relationships and referrals rather than depending on search algorithms.

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