SMRTR Science & EngineeringMay 5, 2026Ars Technica

How do you design a $30,000 electric pickup? Inside Ford's skunkworks.

SMRTR summary

Ford's Electric Vehicle Development Center (EVDC) in Long Beach is a small, fast-moving team of about 350 people designing an affordable $30,000 electric pickup truck. Operating like an aerospace skunkworks, the team keeps everything under one roof — from 3D printing to clay modeling to wiring harness testing — eliminating delays and outside contractors. Every design decision is constantly measured against cost to hit that aggressive price target.

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