When to use continuous discovery vs. research projects
SMRTR summary
Continuous discovery and research projects are two product development approaches with distinct advantages. Continuous discovery involves ongoing user feedback, providing faster answers and stronger user empathy. Research projects offer focused, in-depth insights but require more time and resources. The choice between them depends on factors like decision risk, existing knowledge, and urgency. For optimal results, product managers should use both methods strategically, employing continuous discovery for daily insights and research projects for critical decisions.
SMRTR provides this summary for quick context. The original article belongs to LogRocket.
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