We Simplified Onboarding and Conversions Jumped 25%
SMRTR summary
A VR baseball training app reduced its onboarding from 11 steps to just 2, increasing purchase conversions by 25%. The key insight: users needed to experience the product's core value—facing a virtual 90mph pitch—immediately, not watch explanatory videos or fill forms. By inferring user data, deferring non-essential screens, and deleting unnecessary steps, they let the experience sell itself.
SMRTR provides this summary for quick context. The original article belongs to Hacker Noon.
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