The website paradox. Why less traffic means you need to invest more
SMRTR summary
B2B website traffic is splitting into two types: low-value informational queries being absorbed by AI chatbots, and high-value buyer traffic that still needs detailed product specs, pricing, and documentation. As buyers develop higher expectations from AI interactions, websites must evolve with conversational intelligence, machine-readable content, and superior conversion experiences rather than competing with AI.
SMRTR provides this summary for quick context. The original article belongs to Hacker News.
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