SMRTR ProgrammingJul 23, 2025GamesIndustry.biz

How to build online communities that run themselves

SMRTR summary

Community managers should foster self-sustaining online game communities by establishing clear rules, setting the right tone, and engaging players. A self-running community is evident when members share news, create discussions, and suggest improvements, with moderators handling issues independently. Playstack's Emma Smith-Bodie recommends being prepared to relinquish control when the community is ready, as they did with the Balatro subreddit, which grew from 363,000 to over 500,000 members after stepping back.

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