SMRTR ProgrammingApr 23, 2025TechSpot

Google Chrome abandons plans to phase out third-party cookies

SMRTR summary

Google has abandoned its plan to phase out third-party cookies in Chrome, maintaining the current approach to cookie management. This decision comes after years of development and feedback from advertisers, publishers, and regulators, who raised concerns about privacy, competition, and the effectiveness of proposed alternatives.

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