Gaming Reinvents Itself Around Software and Subscriptions
SMRTR summary
Microsoft appointed Asha Sharma, a platform scaling expert from Meta and Instacart, as new Xbox CEO, replacing Phil Spencer. Her non-gaming background signals Microsoft's shift from hardware-focused console sales to cross-platform software ecosystems. Rising game development costs exceeding $200 million and AI infrastructure demands are reshaping the industry toward cloud-based, multi-device gaming experiences.
SMRTR provides this summary for quick context. The original article belongs to PYMNTS.
Read the original article