Customer vs. user: Why the difference matters in product decisions
SMRTR summary
Product teams frequently confuse 'users' and 'customers,' creating alignment issues and flawed priorities. While users are people who use the product, customers are those who pay for it. This distinction becomes critical in B2B, B2B2C, and complex B2C scenarios where different people use versus purchase the product, requiring teams to balance competing needs and communicate value appropriately.
SMRTR provides this summary for quick context. The original article belongs to LogRocket.
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