SMRTR ProgrammingDec 11, 2025Daily.dev

Building developer community and trust in today’s AI-first world

SMRTR summary

Cloudinary has noticed a shift in developer discovery patterns, with more developers finding them through ChatGPT and AI assistants rather than traditional search and video content. This change is reshaping how developer experience teams approach content strategy, requiring documentation that serves both humans and AI tools. The company is adapting by creating dual-structured content, reducing AI hallucinations, and maintaining community relationships while embracing AI-assisted discovery channels.

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