AI Is Reshaping PR Forever: Here's How
SMRTR summary
AI is reshaping public relations by making campaigns more data-driven, targeted, and measurable. PR professionals now use AI for content creation (54%), data analysis (40%), and background research (37%), with 95% reporting improved efficiency and quality. AI also analyzes journalists' habits to craft better pitches, boosting success rates by up to 40%, giving PR a level of precision it never had before.
SMRTR provides this summary for quick context. The original article belongs to Hacker Noon.
Read the original article