X plans to show ads in Grok chatbot's answers

Elon Musk intends to incorporate ads into Grok's AI responses on X, enabling marketers to pay for placement in the chatbot's suggestions. He discussed this plan with advertisers, citing the need to fund "expensive GPUs" after enhancing Grok's capabilities. While details are sparse, Musk mentioned xAI will automate ad processes, improve targeting, and favor visually appealing ads. X also aims to develop an in-app checkout feature to overcome users' historical reluctance to make purchases through the platform.