SMRTR AIOct 5, 2025Daily.dev

With its latest acqui-hire, OpenAI is doubling down on personalized consumer AI

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OpenAI acquired Roi, an AI-powered personal finance app, in an acqui-hire deal that brings only CEO Sujith Vishwajith to the company. This acquisition supports OpenAI's strategy to expand beyond API services into personalized consumer applications.

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