SMRTR AIFeb 5, 2026ZDNet

Which AI chatbots are ad-free? It's time to look beyond ChatGPT

SMRTR summary

OpenAI recently announced plans to test ads in ChatGPT for free users, prompting Anthropic to release Super Bowl commercials mocking AI chatbots that interrupt conversations with intrusive sales pitches. While OpenAI insists its ads will be clearly labeled and separate from responses, the move highlights how major AI companies are pursuing different monetization strategies. Currently, only Anthropic's Claude has committed to staying ad-free, while Google, Microsoft, and others are testing or implementing advertising models in their AI assistants.

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