Tim Cook says Apple ‘never talked about’ charging for AI, here’s why

Apple is rolling out AI features in recent iOS updates without plans to charge for them. CEO Tim Cook compares AI to multitouch, seeing it as a fundamental technology. Unlike competitors, Apple's main business is hardware sales, particularly iPhones. This allows the company to offer AI features for free to users who have already purchased compatible devices. The strategy highlights Apple's unique position in the AI landscape, leveraging its hardware business to support AI development and implementation.