The New Web Earthquake: AI Is About To Shake Up Culture Again

Web 2.0 democratized content creation by enabling anyone to upload videos and interact online, weakening Hollywood's gatekeeping power and fragmenting shared culture. Now AI is driving an even bigger shift, creating "Content Creators 3.0" who can produce sophisticated videos independently using virtual production and synthetic media tools. However, this technology enables widespread piracy of actors' voices and likenesses, while AI-generated content like the first artificial country song to hit Billboard's charts raises complex copyright questions about creativity and consent.