SMRTR AIAug 7, 2025TechCrunch

The backlash against Duolingo going ‘AI-first’ didn’t even matter

SMRTR summary

Despite user backlash over becoming "AI-first" and reducing human workers, Duolingo's financials remain strong with stock rising 30% after beating quarterly revenue estimates. The language-learning app expanded to 148 new courses using AI, approaching $1 billion in revenue with 40% user growth. CEO von Ahn acknowledged the social media criticism but emphasized that improving sentiment was key, while the company's bottom line remained healthy despite ongoing public criticism.

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