SMRTR AIJun 11, 2026PYMNTS

The AI Price War Is Great News for Consumers

SMRTR summary

AI companies are slashing consumer subscription prices — Google cut its plan from $7.99 to $4.99 monthly — as subscriber growth slows and competition intensifies. Meanwhile, enterprise AI costs have skyrocketed 320% since 2022 due to higher usage volume, with some companies blowing through annual AI budgets in a single month.

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