The AI era didn't kill trust in marketing, it raised the bar for earning it
SMRTR summary
Consumer trust hasn't disappeared in the AI era — it's become harder to earn. Modern buyers, especially younger generations, now verify claims across multiple platforms before purchasing, with 96% of 21–30-year-olds re-checking suggestions before acting. AI tools like ChatGPT didn't create this skepticism; they answered it. Brands can no longer win through visibility alone — they must ensure their claims hold up under scrutiny.
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