Taco Bell is having second thoughts about relying on AI at the drive-through
SMRTR summary
Taco Bell is reconsidering its AI drive-through strategy after mixed results at over 500 locations. Customers have found ways to bypass the AI, including one viral incident where someone ordered 18,000 water cups to reach a human. Chief Digital Officer Dane Matthews acknowledges inconsistent performance and suggests a hybrid approach where humans handle busy periods while AI operates during slower times.
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