Stan Lee Resuscitated for AI-Powered Hologram at Comic Con
SMRTR summary
Comic book fans attending the Los Angeles Comic Con this September will encounter a surreal sight: a life-size AI hologram of Stan Lee, available for photo ops and conversations nearly six years after his death.
For $15 to $20, visitors can enter a 1,500 square foot booth to interact with the Marvel legend's digital ghost, developed by Proto Hologram using likeness rights owned by Kartoon Studios.
"We'll never put words in his mouth that aren't in line with things he spoke about in his lifetime," promises Bob Sabouni from Kartoon Studios. "We can build a voice that stays true, not always word for word, but always faithful in spirit, context, and intent."
Critics question whether this AI resurrection crosses ethical boundaries. Lee, who died in 2018 at 95, previously faced controversies around elder abuse when caretakers brought him to conventions in his final years despite his failing health.
The digital resurrection is part of Kartoon Studios' broader commercial expansion of Lee's intellectual property, joining collectible cards and a refreshed Madame Tussauds wax figure in their posthumous profit strategy.
SMRTR provides this summary for quick context. The original article belongs to Futurism.
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