SMRTR AIOct 5, 2025TechRadar

Sora 2 is getting tighter copyright controls and monetization features, says OpenAI CEO Sam Altman

SMRTR summary

OpenAI CEO Sam Altman announced that Sora 2 will soon receive tighter copyright controls, giving rights holders like Marvel and Disney more granular control over how their characters are used in generated videos. With users creating more videos than expected, OpenAI is considering a pay-to-generate system during high-demand periods. The company also plans to share revenue with copyright holders whose characters appear in user-generated content, creating a monetization model that balances creativity with intellectual property protection.

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