SMRTR AIJun 4, 2025Engadget

Snapchat now has a standalone app for making gen AI augmented reality effects

SMRTR summary

Snapchat introduces a new iOS app and web version of Lens Studio, allowing users to create AR effects using generative AI and simple editing tools. The app offers face-altering, body-morphing, and background transformation features through text prompts and templates. This development makes AR creation more accessible to users and potentially opens up monetization opportunities through Snapchat's Lens Creator Rewards program.

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