Pinterest has its own AI assistant now
SMRTR summary
Speaking into your phone to find the perfect throw pillows might sound futuristic, but Pinterest's new AI assistant wants to make it as natural as chatting with a knowledgeable store clerk.
The feature, called Pinterest Assistant, launches in beta today for US users 18 and older. Unlike typical search tools that require specific queries, this AI analyzes your saved pins and boards to understand your aesthetic preferences, then responds to open-ended voice requests like "find pillows that match my living room decor."
The assistant compares your taste with similar Pinterest users to surface personalized visual results. Pinterest believes this voice-to-visual approach mimics real-world shopping conversations better than traditional keyword searches.
Timing is particularly interesting given Pinterest's ongoing battle with AI-generated content cluttering the platform. Users have complained about difficulty finding actual purchasable items amid the digital noise. While the company recently added options to reduce AI content visibility, this new assistant represents a different strategy altogether.
Rather than filtering out artificial content, Pinterest is betting that smarter, personalized search might help users navigate around it entirely.
SMRTR provides this summary for quick context. The original article belongs to Engadget.
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