SMRTR AIJun 16, 2026TechRadar

People are starting to think ChatGPT is too cheap — and that might be a problem for OpenAI

SMRTR summary

Many ChatGPT users feel they're getting a bargain — maybe too good of one. Despite ChatGPT becoming far more capable, subscription prices haven't changed in years, leading users to wonder if OpenAI is losing money on them. CEO Sam Altman confirmed that ChatGPT Pro subscriptions already operate at a loss.

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