OpenAI’s Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds
SMRTR summary
OpenAI launched its biggest advertising campaign yet, featuring polished ads showing people using ChatGPT for everyday tasks like cooking and exercising, airing during NFL Primetime across multiple platforms through 2025. However, consumer research by System1 found the ads ranked in the bottom fifth for both sales impact and brand recognition, with viewers unable to identify ChatGPT as the advertised product until the final seconds, highlighting OpenAI's struggle to connect with the paying customers it desperately needs.
SMRTR provides this summary for quick context. The original article belongs to Futurism.
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