SMRTR AIDec 2, 2024PYMNTS

OpenAI Reportedly Weighing the Addition of Ads to AI Products

SMRTR summary

OpenAI is exploring advertising as a potential new revenue stream, according to CFO Sarah Friar. The company, recently valued at $150 billion, has been hiring ad experts from Google and Meta. While initially considering ads, Friar later clarified that OpenAI has no active plans to pursue advertising, focusing instead on growth within its existing business model. This development could impact the digital advertising market, potentially requiring advertisers to adapt their strategies for AI-powered platforms.

SMRTR provides this summary for quick context. The original article belongs to PYMNTS.

Read the original article
SMRTR AI

Get the next batch of curated summaries in your inbox.

This archive is built from SMRTR newsletter summaries. Subscribe for hand-picked stories without the extra noise.