SMRTR AIFeb 5, 2025TechRadar

OpenAI is getting a makeover - new visual rebrand for ChatGPT maker even includes its own custom font

SMRTR summary

OpenAI unveils a comprehensive rebrand after 10 years, featuring a new typeface, wordmark, symbol, and color palette. The year-long redesign process, initiated by CEO Sam Altman, aims to create a more unified and human-centric identity while maintaining familiarity for the AI company that now boasts over 300 million weekly ChatGPT users.

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