SMRTR AIJan 18, 2026Engadget

OpenAI is bringing ads to ChatGPT

SMRTR summary

OpenAI will begin testing advertisements in ChatGPT within weeks, targeting free and new ChatGPT Go tier users in the US with sponsored content appearing below conversations. The ads will be clearly labeled and won't influence responses, while users under 18 and those discussing sensitive topics like health or politics won't see advertisements. The new ChatGPT Go subscription costs $8 monthly and includes enhanced features but still shows ads, requiring users to upgrade to Plus or Pro plans for an ad-free experience.

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