OpenAI Enhances Product Discovery With Visual Shopping

OpenAI launched enhanced visual shopping features for ChatGPT, allowing users to browse products with images, upload photos to find similar items, and compare options side-by-side with prices and reviews. The updates, powered by the new Agentic Commerce Protocol co-developed with Stripe, enable merchants to share product feeds while maintaining their own checkout systems. Walmart became the first major retailer to integrate directly into ChatGPT, creating a seamless experience from product discovery to purchase.