SMRTR AIJul 21, 2025ZDNet

Netflix just revealed AI-generated footage in a popular show for the first time - did you spot it?

SMRTR summary

Netflix has used AI-generated content in its original series "The Eternaut" for the first time, featuring a scene of a building collapsing. This approach is faster and cheaper than traditional visual effects. Co-CEO Ted Sarandos sees this as an opportunity to enhance content production. While AI is common in entertainment, this marks Netflix's first use of AI-generated content in an original production. The brief scene appears seamlessly integrated and may be unnoticeable to viewers.

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