SMRTR AIApr 22, 2025PYMNTS

Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners

SMRTR summary

Apple Intelligence, the company's AI platform, is popular among iPhone users, with 80% adoption and willingness to pay up to $9.11 monthly, potentially generating billions in revenue, despite lower investor enthusiasm.

SMRTR provides this summary for quick context. The original article belongs to PYMNTS.

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