Microsoft triples down on AI

Microsoft is ramping up its AI efforts with several key moves. The company formed a new AI engineering group, launched pay-as-you-go AI agents for businesses, and integrated AI features into Microsoft 365 for consumers while increasing prices. These initiatives aim to automate tasks, enhance software development, and boost AI adoption in workplaces. Microsoft is also rebranding its Copilot offerings and seeking ways to make AI more attractive to users. The company faces competition from rivals like Google, who offer similar AI features without additional costs.