SMRTR AIDec 29, 2025Daily.dev

Meta's AI tools are going rogue and churning out some very strange ads

SMRTR summary

Meta's AI advertising tools are generating bizarre and inappropriate ads without advertisers' consent, including an elderly woman promoting men's clothing and models with backwards legs. Despite brands explicitly turning off AI-related settings, Meta automatically reactivates these features, forcing marketers to spend hours weekly checking their accounts to prevent unwanted AI-generated content that can damage customer relationships and brand reputation.

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