Meta Will Use AI Interactions to Generate Personalized Ads

Meta announced it will start using people's conversations with its AI features to create personalized ads and content, beginning December 16. Voice chats and text exchanges with Meta's AI will become new signals to improve user recommendations, such as hiking conversations leading to ads for hiking boots. The company will exclude sensitive topics like religion, politics, and sexual orientation from ad targeting, while users can adjust their preferences through existing controls. This expands Meta's personalization strategy beyond traditional social media interactions to include AI conversations across Facebook and Instagram.