SMRTR AIJul 7, 2026Quartz

Meta is launching its first in-house AI image generator for consumers and advertisers

SMRTR summary

Meta launched Muse Image, its first in-house AI image generator, built by Meta Superintelligence Labs. Available free through the Meta AI app and Instagram Stories, it lets users edit photos, tag Instagram accounts, and redesign rooms using real products. Advertisers can also use it through Meta's Advantage+ platform. The move ends Meta's reliance on outside vendors like Midjourney for image generation.

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