Meta gives advertisers new AI personalization tools - while using your chats to target content

Meta launched new AI tools for advertisers, including a free Business AI agent that provides automated customer support and product recommendations across its platforms, while simultaneously announcing it will use users' conversations with Meta AI chatbots to personalize ads starting December 16 with no opt-out option. The move combines external AI services for businesses with enhanced internal ad targeting capabilities, furthering Meta's goal to automate the entire advertising process.