SMRTR AIOct 19, 2025Wired

I Used Squarespace’s Blueprint AI to Design a Website

SMRTR summary

Squarespace's Blueprint AI transforms website creation by acting as a tailoring tool that recognizes your site's goals and generates a functional starting point in minutes. Users select a topic, goals, and design preferences, then Blueprint combines elements from multiple templates while generating AI-powered copy and images. Unlike rigid templates that may not fit specific needs, Blueprint creates 1.4 billion possible combinations while maintaining Squarespace's design quality, though it sacrifices some bold individualism for broader functionality.

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