AI traffic grew 66% in 2025 but remains under 0.15% of visits, as AI tools answer queries directly. Boost citations by unblocking crawlers, using clear statements, citing sources, and building cross-platform brand presence.

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AI traffic grew 66% in 2025 but accounts for less than 0.15% of website visits, as AI platforms now answer questions without sending users to source sites. Websites can improve AI citation chances by unblocking AI crawlers, leading sections with clear direct statements, citing sources, and building brand presence across platforms like YouTube and Reddit.

How to check if ChatGPT and other AI tools cite your website - and improve your chances

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