How Google Dodged the AI Search Collapse
SMRTR summary
Google Search defied predictions that AI chatbots would erode its dominance, with Alphabet reporting 15% growth in search advertising revenue to over $56 billion in Q3. Google embedded its Gemini AI directly into search results and used AI to optimize ad performance. Commercial intent remained concentrated in Google's ecosystem because AI chatbots struggle with high-value transactions and lack effective advertising models.
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