SMRTR AIAug 4, 2026The Verge

How an OpenAI influencer trip backfired

SMRTR summary

OpenAI hosted its first-ever brand trip, inviting lifestyle and business influencers to a luxury retreat near New York City. The move backfired, as reaction videos criticizing the event racked up over 500,000 combined views, with audiences citing AI's environmental impact, job displacement fears, and concerns that female creators were being used to soften OpenAI's public image.

SMRTR provides this summary for quick context. The original article belongs to The Verge.

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