Ikigai Labs, co-founded by MIT's Devavrat Shah, uses AI to forecast demand and optimize pricing from spreadsheet-style business data. Its acquisition by Celonis now deploys this technology across 1,400 large enterprises.

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MIT professor Devavrat Shah co-founded Ikigai Labs, which built an AI model that learns from real business data in spreadsheet-style formats to help companies forecast demand, optimize pricing, and make better decisions. Ikigai was acquired by Celonis, which already serves 1,400 large companies, giving the technology a massive platform for real-world impact.

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